Bison are not only a resilient and hardy animal but have proved their worth and value over centuries. The growth of the US bison industry is exciting as it brings new products and value to the market for consumers. Bison meat is an incredible addition to the mainstream grocery and retail front as well as an added option in restaurants and large distribution. Eating bison meat has both nutritional and environmental advantages.

Beef has dominated the US red meat market for decades, however the growth of bison now allows for more options and choices available to consumers to decide between, whether it has been for flavor, texture, nutrients etc. Bison was America's original red meat, so this growth could easily be considered a resurgence. Bison meat has a different composition and makeup than beef which provides different dietary advantages. Bison meat is leaner both due to the activity level of the animals and their makeup which results in the nutritional composition of the meat being less fatty, higher in protein and containing fewer calories per serving than other options.